wilde
INDUSTRY:
ADVENTURE BAGS
PROJECT SCOPE:
BRANDING, BRAND COLLATERAL
BRAND VIBE:
EARTHY, MODERN, NATURAL
BRAND PROJECT GOAL
To craft a natural, earthy, yet modern brand identity for Wilde, an adventure bag brand that combines rugged durability with contemporary style, inspiring exploration and connection to the outdoors while appealing to modern adventurers seeking both function and fashion.